{"id":50811,"date":"2026-02-25T02:57:22","date_gmt":"2026-02-24T23:57:22","guid":{"rendered":"https:\/\/soracamed.com\/zasady-pouzivani-souboru-cookie\/"},"modified":"2026-03-15T15:09:37","modified_gmt":"2026-03-15T12:09:37","slug":"zasady-pouzivani-souboru-cookie","status":"publish","type":"page","link":"https:\/\/soracamed.com\/cs\/zasady-pouzivani-souboru-cookie\/","title":{"rendered":"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie"},"content":{"rendered":"\n<p><strong>Datum \u00fa\u010dinnosti:<\/strong> 25. 2. 2026<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>1. \u00davod<\/strong><\/h2>\n\n<p>Tyto z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie vysv\u011btluj\u00ed, jak spole\u010dnost Soraca Med (\u201emy\u201c, \u201ena\u0161e\u201c, \u201en\u00e1s\u201c) vyu\u017e\u00edv\u00e1 soubory cookie a podobn\u00e9 sledovac\u00ed technologie na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch v souladu s:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Obecn\u00e9 na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f (GDPR)<\/li>\n\n\n\n<li>Tureck\u00fd z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f (KVKK \u010d. 6698)<\/li>\n\n\n\n<li>Sm\u011brnice o soukrom\u00ed a elektronick\u00fdch komunikac\u00edch<\/li>\n<\/ul>\n\n<p>Na\u0161e webov\u00e9 str\u00e1nky vyu\u017e\u00edvaj\u00ed platformu <strong>Platforma pro spr\u00e1vu souhlas\u016f Cookiyes (CMP)<\/strong> ke spr\u00e1v\u011b nastaven\u00ed soubor\u016f cookie.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>2. Co jsou soubory cookie?<\/strong><\/h2>\n\n<p>Soubory cookie jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 se ukl\u00e1daj\u00ed do va\u0161eho za\u0159\u00edzen\u00ed (po\u010d\u00edta\u010de, tabletu, mobiln\u00edho telefonu) p\u0159i n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek. Pom\u00e1haj\u00ed zajistit spr\u00e1vn\u00e9 fungov\u00e1n\u00ed webov\u00fdch str\u00e1nek, zlep\u0161uj\u00ed u\u017eivatelsk\u00fd komfort a slou\u017e\u00ed ke shroma\u017e\u010fov\u00e1n\u00ed analytick\u00fdch a marketingov\u00fdch \u00fadaj\u016f. <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>3. Druhy soubor\u016f cookie, kter\u00e9 pou\u017e\u00edv\u00e1me<\/strong><\/h2>\n\n<p>Soubory cookie na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch se d\u011bl\u00ed do n\u00e1sleduj\u00edc\u00edch kategori\u00ed:<\/p>\n\n<p><strong>3.1 Nezbytn\u011b nutn\u00e9 soubory cookie<\/strong><\/p>\n\n<p>Tyto soubory cookie jsou nezbytn\u00e9 pro fungov\u00e1n\u00ed webov\u00fdch str\u00e1nek.<\/p>\n\n<p>Umo\u017e\u0148uj\u00ed:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Navigace po str\u00e1nk\u00e1ch<\/li>\n\n\n\n<li>Bezpe\u010dn\u00e9 odesl\u00e1n\u00ed formul\u00e1\u0159e<\/li>\n\n\n\n<li>Ukl\u00e1d\u00e1n\u00ed nastaven\u00ed soubor\u016f cookie<\/li>\n\n\n\n<li>Funkce zabezpe\u010den\u00ed webov\u00fdch str\u00e1nek<\/li>\n<\/ul>\n\n<p>Tyto soubory cookie nevy\u017eaduj\u00ed podle na\u0159\u00edzen\u00ed GDPR souhlas u\u017eivatele.<\/p>\n\n<p><strong>3.2 Funk\u010dn\u00ed soubory cookie<\/strong><\/p>\n\n<p>Tyto soubory cookie umo\u017e\u0148uj\u00ed webov\u00e9 str\u00e1nce zapamatovat si u\u017eivatelsk\u00e1 nastaven\u00ed, jako nap\u0159\u00edklad:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>V\u00fdb\u011br jazyka<\/li>\n\n\n\n<li>Region<\/li>\n\n\n\n<li>Nastaven\u00ed automatick\u00e9ho vypl\u0148ov\u00e1n\u00ed formul\u00e1\u0159\u016f<\/li>\n<\/ul>\n\n<p>Zlep\u0161uj\u00ed u\u017eivatelsk\u00fd komfort, ale nejsou nezbytn\u011b nutn\u00e9.<\/p>\n\n<p><strong>3.3 Analytick\u00e9 soubory cookie<\/strong><\/p>\n\n<p>K tomu, abychom pochopili, jak n\u00e1v\u0161t\u011bvn\u00edci s na\u0161\u00edm webem pracuj\u00ed, vyu\u017e\u00edv\u00e1me <strong>Google Analytics<\/strong>.<\/p>\n\n<p>Slu\u017eba Google Analytics m\u016f\u017ee shroma\u017e\u010fovat:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>IP adresa (v p\u0159\u00edslu\u0161n\u00fdch p\u0159\u00edpadech anonymizovan\u00e1)<\/li>\n\n\n\n<li>Typ za\u0159\u00edzen\u00ed<\/li>\n\n\n\n<li>Typ prohl\u00ed\u017ee\u010de<\/li>\n\n\n\n<li>Nav\u0161t\u00edven\u00e9 str\u00e1nky<\/li>\n\n\n\n<li>Doba str\u00e1ven\u00e1 na str\u00e1nk\u00e1ch<\/li>\n\n\n\n<li>Zdroj n\u00e1v\u0161t\u011bvnosti<\/li>\n<\/ul>\n\n<p>Soubory cookie slu\u017eby Google Analytics se aktivuj\u00ed a\u017e po ud\u011blen\u00ed souhlasu u\u017eivatelem prost\u0159ednictv\u00edm slu\u017eby Cookiyes.<\/p>\n\n<p>Dal\u0161\u00ed informace:<br\/><a href=\"https:\/\/policies.google.com\/privacy\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/policies.google.com\/privacy<\/a><\/p>\n\n<p><strong>3.4 Marketingov\u00e9 a reklamn\u00ed soubory cookie<\/strong><\/p>\n\n<p>K propagaci na\u0161ich slu\u017eeb v oblasti l\u00e9ka\u0159sk\u00e9 a zdravotn\u00ed turistiky vyu\u017e\u00edv\u00e1me reklamn\u00ed a remarketingov\u00e9 n\u00e1stroje.<\/p>\n\n<p>Mezi n\u011b mohou pat\u0159it:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Meta (Facebook) Pixel<\/strong><\/li>\n\n\n\n<li><strong>Sledov\u00e1n\u00ed konverz\u00ed a remarketing v Google Ads<\/strong><\/li>\n\n\n\n<li><strong>Pixel TikTok<\/strong><\/li>\n<\/ul>\n\n<p>Tyto soubory cookie mohou:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sledovat v\u00fdkonnost reklam<\/li>\n\n\n\n<li>P\u0159evody m\u011brn\u00fdch jednotek<\/li>\n\n\n\n<li>Zobrazovat personalizovan\u00e9 reklamy<\/li>\n\n\n\n<li>Zapnout remarketingov\u00e9 kampan\u011b<\/li>\n\n\n\n<li>Sledovat interakci s reklamami<\/li>\n<\/ul>\n\n<p>Tyto soubory cookie se aktivuj\u00ed a\u017e po ud\u011blen\u00ed v\u00fdslovn\u00e9ho souhlasu prost\u0159ednictv\u00edm slu\u017eby Cookiyes.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>4. Pr\u00e1vn\u00ed z\u00e1klad pro zpracov\u00e1n\u00ed soubor\u016f cookie<\/strong><\/h2>\n\n<p>Podle \u010dl\u00e1nku 6 na\u0159\u00edzen\u00ed GDPR:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Nezbytn\u011b nutn\u00e9 soubory cookie \u2192 Opr\u00e1vn\u011bn\u00fd z\u00e1jem<\/li>\n\n\n\n<li>Analytick\u00e9 a marketingov\u00e9 soubory cookie \u2192 V\u00fdslovn\u00fd souhlas<\/li>\n<\/ul>\n\n<p>Podle z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Zpracov\u00e1n\u00ed \u00fadaj\u016f se v p\u0159\u00edpad\u011b pot\u0159eby op\u00edr\u00e1 o v\u00fdslovn\u00fd souhlas<\/li>\n<\/ul>\n\n<p>Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>5. Spr\u00e1va souhlas\u016f s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookie<\/strong><\/h2>\n\n<p>Na\u0161e webov\u00e9 str\u00e1nky vyu\u017e\u00edvaj\u00ed <strong>platformu pro spr\u00e1vu souhlasu s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookie (CMP)<\/strong>.<\/p>\n\n<p>Prost\u0159ednictv\u00edm banneru s informacemi o souborech cookie m\u016f\u017eete:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>P\u0159ijmout v\u0161echny soubory cookie<\/li>\n\n\n\n<li>Odm\u00edtnout nepodstatn\u00e9 soubory cookie<\/li>\n\n\n\n<li>Upravit nastaven\u00ed soubor\u016f cookie<\/li>\n\n\n\n<li>Souhlas m\u016f\u017eete kdykoli odvolat<\/li>\n<\/ul>\n\n<p>Va\u0161e nastaven\u00ed jsou bezpe\u010dn\u011b ulo\u017eena a lze je zm\u011bnit kliknut\u00edm na odkaz \u201eNastaven\u00ed soubor\u016f cookie\u201c na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>6. Soubory cookie t\u0159et\u00edch stran<\/strong><\/h2>\n\n<p>Do va\u0161eho za\u0159\u00edzen\u00ed mohou ukl\u00e1dat soubory cookie extern\u00ed poskytovatel\u00e9 slu\u017eeb, mezi n\u011b\u017e pat\u0159\u00ed:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Google<\/li>\n\n\n\n<li>Meta Platforms, Inc.<\/li>\n\n\n\n<li>TikTok Technology Limited<\/li>\n<\/ul>\n\n<p>Tito poskytovatel\u00e9 mohou zpracov\u00e1vat \u00fadaje mimo Evropsk\u00fd hospod\u00e1\u0159sk\u00fd prostor (EHP). V p\u0159\u00edslu\u0161n\u00fdch p\u0159\u00edpadech jsou p\u0159enosy \u00fadaj\u016f zabezpe\u010deny pomoc\u00ed: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Standardn\u00ed smluvn\u00ed dolo\u017eky (SCC)<\/li>\n\n\n\n<li>Rozhodnut\u00ed o p\u0159im\u011b\u0159enosti<\/li>\n\n\n\n<li>Dal\u0161\u00ed technick\u00e1 bezpe\u010dnostn\u00ed opat\u0159en\u00ed<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>7. Uchov\u00e1v\u00e1n\u00ed \u00fadaj\u016f<\/strong><\/h2>\n\n<p>Doba platnosti soubor\u016f cookie se li\u0161\u00ed v z\u00e1vislosti na jejich typu:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Do\u010dasn\u00e9 soubory cookie \u2192 Smaz\u00e1ny p\u0159i zav\u0159en\u00ed prohl\u00ed\u017ee\u010de<\/li>\n\n\n\n<li>Trval\u00e9 soubory cookie \u2192 Uchov\u00e1vaj\u00ed se po stanovenou dobu nebo do ru\u010dn\u00edho smaz\u00e1n\u00ed<\/li>\n<\/ul>\n\n<p>Doba uchov\u00e1v\u00e1n\u00ed \u00fadaj\u016f je stanovena p\u0159\u00edslu\u0161n\u00fdm extern\u00edm poskytovatelem.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>8. Spr\u00e1va soubor\u016f cookie v prohl\u00ed\u017ee\u010di<\/strong><\/h2>\n\n<p>Krom\u011b slu\u017eby Cookiyes m\u016f\u017eete soubory cookie spravovat tak\u00e9 v nastaven\u00ed sv\u00e9ho prohl\u00ed\u017ee\u010de:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Odstranit st\u00e1vaj\u00edc\u00ed soubory cookie<\/li>\n\n\n\n<li>Zablokovat soubory cookie<\/li>\n\n\n\n<li>Zobrazit upozorn\u011bn\u00ed p\u0159ed ulo\u017een\u00edm soubor\u016f cookie<\/li>\n<\/ul>\n\n<p>Upozor\u0148ujeme, \u017ee deaktivace n\u011bkter\u00fdch soubor\u016f cookie m\u016f\u017ee m\u00edt vliv na funk\u010dnost webov\u00fdch str\u00e1nek.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>9. Va\u0161e pr\u00e1va<\/strong><\/h2>\n\n<p>Podle na\u0159\u00edzen\u00ed GDPR a z\u00e1kona KVKK m\u00e1te pr\u00e1vo na:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Z\u00edskejte p\u0159\u00edstup ke sv\u00fdm osobn\u00edm \u00fadaj\u016fm<\/li>\n\n\n\n<li>\u017d\u00e1dost o smaz\u00e1n\u00ed<\/li>\n\n\n\n<li>Odvolat souhlas<\/li>\n\n\n\n<li>Vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed<\/li>\n<\/ul>\n\n<p>Chcete-li uplatnit sv\u00e1 pr\u00e1va, kontaktujte:<br\/>\ud83d\udce7 info@soracamed.com<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>10. Zm\u011bny v t\u011bchto z\u00e1sad\u00e1ch pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/strong><\/h2>\n\n<p>Spole\u010dnost Soraca Med si vyhrazuje pr\u00e1vo aktualizovat tyto z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v souladu s pr\u00e1vn\u00edmi p\u0159edpisy.<\/p>\n\n<p>Ve\u0161ker\u00e9 zm\u011bny budou zve\u0159ejn\u011bny na t\u00e9to str\u00e1nce spolu s aktualizovan\u00fdm datem \u00fa\u010dinnosti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Datum \u00fa\u010dinnosti: 25. 2. 2026 1. \u00davod Tyto z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie vysv\u011btluj\u00ed, jak spole\u010dnost Soraca Med (\u201emy\u201c, \u201ena\u0161e\u201c, \u201en\u00e1s\u201c) vyu\u017e\u00edv\u00e1 soubory cookie a podobn\u00e9 sledovac\u00ed technologie na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch v souladu s: Na\u0161e webov\u00e9 str\u00e1nky vyu\u017e\u00edvaj\u00ed platformu Platforma pro spr\u00e1vu souhlas\u016f Cookiyes (CMP) ke spr\u00e1v\u011b nastaven\u00ed soubor\u016f cookie. 2. Co jsou soubory cookie? [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-50811","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/soracamed.com\/cs\/wp-json\/wp\/v2\/pages\/50811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soracamed.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/soracamed.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/soracamed.com\/cs\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/soracamed.com\/cs\/wp-json\/wp\/v2\/comments?post=50811"}],"version-history":[{"count":0,"href":"https:\/\/soracamed.com\/cs\/wp-json\/wp\/v2\/pages\/50811\/revisions"}],"wp:attachment":[{"href":"https:\/\/soracamed.com\/cs\/wp-json\/wp\/v2\/media?parent=50811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}